Rarely has an industry had to deal with such fierce competition from outside its ranks than the luxury watchmakers business. For decades the big names had it all their own way and could more or less do as they pleased. The certainly took advantage of their favoured position and made fortunes charging exorbitant prices for their products. Then along came perfect clones of their product and this turned their world upside down.
It is actually amazing how caught of guard those in charge of the the big companies seem to find themselves. After all, it was now secret that replica watches were getting better all the time. Anyone observing would have predicted that it was only a matter of time before perfect clones arrived on the scene to shake thing up a bit. This is what has happened and those who ruled the roost in luxury watches just don’ know how to react.
For most of us these perfect clones are a much welcomed arrival. They will now bring some sense into the designer timepiece marketplace. Unlimited profits can go on indefinitely after all. This is now the time of the consumer and these perfect clones offer a realistic alternative for those of us not prepared to shell out the big bucks anymore. Those who have introduced perfect clones are likely to now take a big chunk out of the market and those in the ivory towers in Switzerland will need to do a lot to make back ground. They will need to learn the lesson that unchecked profiteering is no longer acceptable in the marketplace; makers of the luxury perfect clones have made sure of that.